When customers can explore your space virtually, they feel more connected to your brand. Google 360 tours allow visitors to interact with your business before visiting, making them more likely to book a service or make a purchase. The immersive experience increases the time they spend on your profile, which signals to Google that your business is valuable.

Higher engagement translates to better search rankings and increased customer interest. Whether you’re a café, salon, or gym, a 360° tour invites customers in, builds trust, and encourages them to take action.